TTF珠寶積極創新珠寶設計理念，整合設計界資源，并長期與跨界設計師，如畫家、平面設計大師、服裝設計大師等交流互動，并進行珠寶設計的聯合創新，對中國珠寶設計開創一個新的合作思路和設計理念。精選兩個TTF合作的設計大師作品，給設計界朋友共品鑒。

《我們輸，因為我們贏》

作者：徐冰（中國）

制作：TTF珠寶

徐冰現任中央美術學院副院長、教授。作品曾在紐約大都會博物館、倫敦大英博物館等藝術機構展出。2006年獲全美版畫家協會“版畫藝術終身成就獎”。被《美國藝術》雜志評為15名國際藝術界年度最受注目人物。

徐冰在鳳凰現場

We lose because we win

XU BING （China）

Manufacturer：TTF Jewellery

Xu Bing has served as the Vice President as well as professor of CAFA. His work have been exhibited at the Metropolitan Museum of Art (New York), the British Museum (London) etc. The Southern Graphics Council awarded Xu Bing their lifetime achievement award in 2006. “Art in America” listed Xu Bing, along with 15 others, in their annual Year in Review.

徐冰的珠寶設計作品

徐冰的設計理念（一）

這個設計它有幾個層面：

首先，造型上有反常性，引起人們的興趣。另外它很鋒利。它和人身體的接觸，多少帶有一種抵觸，并不阿諛順從；另外，它會給人一種非常當代“硬邊”的感覺。

別人看到，首先會以為它是一個圖案。再仔細看，會發現這是文字。中國人、西方人都會以為它是中文，但是當你去試著閱讀候，漢語言文化圈的人，如果他不懂英文，倒讀不了。但英語文化圈的人試著閱讀的時候，反而可以讀出內容，他們發現這是有內容的英文。

另外，了解詩歌的人會發現這是來自Emily Dickinson的一句詩。所以這個飾物有層層深入的作用。因為一個飾物，事實上不是像在美術館看一個作品那樣，只用一分鐘的時間。一件飾物如果跟著一個人的話，也許會跟一輩子，或很長時間。它需要有一種把玩性，所以它必須有很豐富的內涵，才會被主人喜愛。

The design features the following aspects:

Firstly, its unique shape is very attractive.

Secondly, it is very sharp, and to some extent, resists contact with the human body, refusing to submit.

Thirdly, it is a modern “hard edge” design.

At first glance, you see only pattern. Further observation leads you to believe that the “pattern” is actually text. Both Chinese and western observers might take the characters to be Chinese. But Chinese who have no knowledge of English are unable to decipher the writing, whereas an English speaker can understand it very well.

Moreover, those who have knowledge in poems will find that the text is a verse from Emily Dickinson. Therefore, this jewel that carries the letters goes deeper in meaning. Jewelry is not like art in a museum, one only lingers in front of an artwork for but a minute, but jewelry may become a person’s lifelong companion, which is why it should be designed with care.